Analysis
Bunning Warehouse PEST Analysis
Introduction
Bunning warehouse is owned by its parent company Wesfarmers Ltd. and its focus are is on home improvement as well as retail hardware. It main customer base entails commercial enterprises, owner-builders, small as well as medium sized builders. Based on recent estimates, the company has been identified to have a workforce entailing 40,000 team members. The organization is operating in 253 warehouses, 77 format stores and 33 trade centers.
Source: https://www.bunnings.com.au/
The company’s logo “lowest prices are just the beginning.” This means that they offer more than low prices. Meaning that they provide more than affordable services.
| Political factors | Some of the political barriers have been noted in the instable political climate of Australia and the governmental regulations. Some of the political barriers have been noted in the unstable political climate of Australia, and the governmental regulations change. Alternatively, the support from the government is there, which is aimed at promoting Australian domestic hardware organizations to increase job opportunities and also to improve on technological advancement (Iyer & Dutt, 2016). Nonetheless, it is also essential to consider that in incidences of economic crisis, the government is capable of imposing unwarranted tariffs on imports on products as well as including building and also home improvement products. |
| Economic factors | The economic factors of the external environment denote the instability of price increases, economic instability, and crisis in the market, which could cause severe impacts on Bunnings’ operations. Essentially, the financial crisis which affected several countries worldwide could be regarded as an example of the economic instability impact on the business. This crisis resulted in the minimization of the many families’ disposable income across the world. It could have a detrimental effect on the hardware as well as the home improvement retail sector (Kumthekar, Burke & Arora, 2015). The impact is notable in the consumer behavior reforms due to their abstinence from buying home improvement as well as hardware products and are more inclined to purchase products that are vital for survival. |
| Socio-economic factors | Concerning some of the social factors in external surroundings, it is witnessed that per capital hardware intake in Australia is among the uppermost on earth due to large sizes of garden, high homeownership levels, and weather conditions that are dry. The changes in lifestyle for Australia people have a huge part in enlightening the demand for goods and services of the Bunning warehouse, such as new air-conditioning installation and tailored kitchen setup (Li & Rama, 2015). The anticipated growth in the demand for home building, hardware, and garden products could be reflected as a challenging impetus from the contributing social factor to indicate positive views for the business of the Bunning warehouse. |
| Technological factors | Technology is considered a vital aspect of the hardware industry. With regards to Bunnings, the technological factors were visibly expected in the strategies for design innovations and product installation design. Because the development of new products is aided by technological development, the building product quality can be improved significantly (Oliver, 2014). Technological development can also help in reducing expenses in maintenance for using new products. |
Soar Aviation SWOT Analysis
Introduction
Soar aviation is a global training collage for flight professional services to help assist in advancing career in aviation. It is the fastest growing flight school and globally recognized in its licenses, pilot licenses, and provision requirements for pilot experience .They work with students from wide range of background (“Soar Aviation,” n.d.). It has built a team of more than fifty instructors and improved modern fleets with well training locations.
Source: https://soar.edu.au/
Strengths
Major strength of Soar Aviation is the service it offers in air travel. Despite some challenges, Soar Aviation has continued to grow due to high propensity in flying and growth of population. Soar staff are from flight attendants, mechanics, ground staff and pilots are highly experienced and trained to add value to the company. Besides that, Soar aviation has the capabilities to slice the market and same routes. This has helped them come up with pricing decisions and creation of level of services that are more different. Furthermore, safety record is another strength of soar Aviation and the customers trusted airlines due to safe and fast way to travel (“Soar Aviation,” n.d.). The company is growing faster and always come up with new innovations to grow and improve as well as expanding its market. This company possess some of the advantages for workers who enjoy the surroundings and can have a contribution. Soar Company executive and board team embrace the values of the company and work together .for success and growth of the company
Weakness
In Soar aviation, sometimes spoilage rate occurs when compared by other industries. Sometimes the sits are empty revenue will be low. Maintaining the companies air craft requires huge capital return in investment can become low than the expected. There is difficulty in coming up with schedules and factors such as staffing commitments changes the aircraft due to leases due to climate change in business (“Soar Aviation,” n.d.). Furthermore, large workforce spreads over large areas requires monitoring and communication that is continual. This can be improved during operational abnormalities such as bad weather condition.
Opportunities
Soar Aviation progress offers opening out opportunities that are constant for both business destination and leisure. This especially happens in destinations from international. Soar aviation have been progressing in improving technology that will cut the cost savings from the fuel of the aircraft and ground process that is automated (“Soar Aviation,” n.d.). Improved technology also results in revenue increase for the company due to enhancement of customer friendly services such as availing internet services in flights and other value added products. Furthermore, Soar aviation creates link-ups with other airline carriers to greatly increase volume of the passengers.
Threats
Economy factors negatively affects some of the activities such as business travel, optional travel and leisure travel. This greatly reduces the number of people travelling by aircrafts (Oliver, 2014). Besides that, increase in fuel price for aircrafts is among greatest challenges for many airline companies.it can only destabilize the business when it spike upwards. Furthermore, government regulations can create rules that are too costly for the Soar Company. Unexpected competition from new competitors has become among the treats that Soar Aviation faces, this forces them to share the available market. Another threat is the terrorist attack anywhere in parts of the world has negatively reduced the number of movements among the customers hence resulting in low income to soar aviation.
Marketing analysis of Bunning Warehouse
Bunning warehouse is faced with a steep competition from its competitors. Its primary competitors include Home Hardware, as well as Australian Outdoor Living. Bunning warehouse secondary competitors include: Orchard Supply Hardware, McCoy, and Bomgaars Supply Inc. The main target customers include owner-builders, commercial businesses as well as small and medium sized builders. Its targeted market also includes tradepersons as well as DIY enthusiasts (store, n.d.). The company targets Australian local customers. Bunning warehouse focuses on using differentiated marketing strategy rather than using exclusive strategy which enables it gain excessive capacity of attracting more customers and satisfying their needs efficiently. Even though the production and cost might be higher, this strategy normally attracts more customers. Bunning warehouse uses differentiated cause it is more focused on investing in production in order to produce high quality products that would impress its targeted customers. As a result, more customers will be attracted to Bunning warehouse due to high quality products offered.
Bunning warehouse positioning can be categorized into the category of Household hardware. Bunning hardware is under the parent company, Wesfarmers Limited. It is under the sector of lifestyle and retail. Its tagline slogan asserts that lowest prices are simply the start. It deals with hardware products as well as expert advices at minimal prices. The company is located in a suitable position for conducting business (Oliver, 2014). The company is also financially healthy and stable putting the company in a position to operate efficiently. In terms of resource and human resource, the company is viable and has adequate resources which facilitates the processes of the company.
Business value, sustainability, goals
Introduction
Mountain Bikes Direct has been operating since 2012 premiering online offering mountain bike parts, as well as clothing and accessories. The company operates in Australia and sells brands such as Rockshox, Fox, TLD, and Wolf Tooth (store, n.d.).
Source: https://www.mtbdirect.com.au/
The logo means that they have the expertise of dealing in Mountain bikes parts and accessories.
Mountain bikes direct is the best online platform for mountain bike spares including clothing and accessories. Its core value is ensuring that Australian mountain bike riders get the opportunity of experiencing and using the latest and awesome gear by delivering them quickly at affordable prices. This company stocks brands such as Fox, Rockshox, TLD (“MTB Parts,” n.d.). The goal of this company is to provide excellent mountain bikes and advice to improve user efficiency which helps mountain bike riders in choosing the appropriate gear. The company is more focused in choosing the right mountain bike riding helmet or shoes or even choosing the appropriate tyre that suits the type of riding.
Dukes gym Richmond is a gym that is more focused in accommodating anybody seeking to transform their bodies or even build muscles. The core value of this gym is to ensure that people who visit get to achieve their body goals (“Dukes Gym Richmond,” n.d.). It also aims at ensuring that people remain healthy due to regular exercises. Essentially, the goal of this company is to ensure that everybody feel comfortable and confident when working out by providing necessary tools.
| Positioning map | |
| Positioning statement | “We’ve been working since 2012 to bring you all the latest MTB goodies at globally competitive prices!” is the positioning statement. The business produces high quality bikes at low affordable prices that every customer can easily afford and access. This statement expresses the products affordability as compared to other brands. |
The Marketing Mix
Introduction
Pana chocolate is among the fastest growing organic chocolate worldwide.it has outlets globally.it has always double its income since it was introduced in 2012.it was founded by Australian Mr. Pana barbous.it is made from organic raw ingredients with no refined sugar present.it is present on over 25 countries globally and over 3000 outlets (“Pana Chocolate UK,” n.d.). It as recyclable and packaging that is earth friendly packaging. This company has been progressing every year since its introduction.
Source: http://rawbynature.dk/en/pana-chocolate/
The logo means that this product is smooth, rich, and silky, and something a little unexpected.” This means it is made in a unique way.
Pana chocolate is one of the fattest growing chocolate industries in the world. Pana chocolate is what the company should be .There is high demand and this has enabled the company to expand overseas. It sells organic, raw and handmade treats at a premium hence therefore tangible products are used when making the chocolate. It was founded in Australia by Pana Barbounis (“Pana Chocolate UK,” n.d.). The uniqueness of this product does not compromise the people or the planet and being sold in over 25 countries. The results is that this chocolate is highly nutritious and delicious irrigardless of dietary requirement
Pana chocolate is made from organic, and organic ingredients with no use of refined sugar and produced by use of minimal heat. Minerals, vitamins, amino acids and antioxidants are present from this chocolate. It is a chocolate without preservative, free from dairy, soy and gluten. Its packaging is earth friendly and recyclable and beautifully well designed. Barnbounis started his chocolate business with just $100,000 and delivered the fast batches of chocolate to some of the stores (“Pana Chocolate UK,” n.d.). Social media such as instagram has helped in driving number of sales worldwide with over 270000 number of followers. Pana chocolate is sold in over 5000 outlets in Australia. Its unique selling preposition is that it sells free sugar chocolates, the consumer risk taking ability,
The pricing of any product is high research work, the consumer, number of calculations and risk taking ability. The management makes some considerations before coming up with the product price, this include ability of the consumer to pay products, segment of the product. Main aim of every organization management is to maximize profits (Li & Rama, 2015). This is a way a company finds competitive pricing. One of the strategy for marketing is the economy pricing or frill low price.