The media certainly does have an influence on the population. Our text discusses how the media and power of the media shape the awareness of voters. Media assists in keeping citizens aware of policy making and the performance of those who affect policy making. Scandal is newsworthy (Ziyanak, 2020). Nevertheless, how the media presents the information to sway the population varies. In an article by Kim and Lee (2021), the issue of “new media” was researched to improve participation in politics. Social media has become an outlet of information with reduced cost at the sender end. The public can access information directly at any time convenient with little to no cost. The age of the Internet has changed our world regarding information gathering and production. Another author wrote about the new age of digital technologies. This technology has enabled the gap between “resource-poor” and “resource-rich” to narrow with greater access to information. However, the negative aspect has provided power allowing “political elites to tailor messages to specific groups and selectively target the individuals in these groups who have a high likelihood of responding to the message” (Kim, 2012, p.153).