Introduction Research methodologies, like salt and pepper, or peanut butter and jelly, come in two distinct, recognizable, metaphorical flavors: Qualitative and Quantitative. Each comes with its own i

Research methodologies, like salt and pepper, or peanut butter and jelly, come in two distinct, recognizable, metaphorical flavors: Qualitative and Quantitative. Each comes with its own ideas and philosophies, strengths and weaknesses, proponents, and detractors.

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